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The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it is seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it is seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.
Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. "It is not Latin, though it looks like it, and it actually says nothing," Before & After magazine answered a curious reader, "Its 'words' loosely approximate the frequency with which letters occur in English, which is why at a glance it looks quite real."
As Cicero would put it—not so fast. The placeholder text, beginning with the line "Lorem ipsum dolor sit amet, consectetur adipiscing elit", looks like Latin because in its youth, centuries ago, it was Latin. It is difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across it.
There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone who did not).
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best; however, as Karen McGrane noted, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. Therefore, do not be afraid to use lorem ipsum to keep everyone focused.
Torino showroom
Of course, we would be remiss not to include the veritable cadre of lorem ipsum knock-offs featuring:
Bacon Ipsum – Served all day. "Bacon ipsum dolor amet chicken turducken spare ribs."
Hipster Ipsum – In case you are in need of a "shoreditch direct trade four dollar toast copper mug."
Corporate Ipsum – "Leveraging agile frameworks to provide a robust synopsis" from eight to five.
Legal Ipsum – Fully unlicensed legalese for those times you do not wish to pay $400/hr.
